Generation X and Generation Y are on Facebook and LinkedIn and other social media outlets in big numbers. As consumers, these combined generations are a force.
I heard a stat yesterday that further sells me on the idea that so-called social media is not merely a fad and that the social part is a misnomer. Social media is business, personalized.
We are now at the point where one half of the worforce consists of Gen X and Gen Y.
David Nelson, a Pittsburgh-area social media consultant, gave this fact during his Vistage webinar on Friday.
It's a telling stat that Nelson ably used to demonstrate the point that social media matters to business, or should.
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