My youngest kids are part of the generation some are calling "Generation Z." I call them the Immersive Generation, because I see my kids demanding experiences that are more immersive than any generation before them.
Bloomberg reports "Gen Z to Outnumber Millennials Within a Year" caught my eye.
That fact, passing the Millennials, won't be quite true in the U.S. for a few more years, but it's noteworthy nonetheless. It's especially noteworthy since the last of that generation hasn't yet been born and a pretty large recession bit into the population a few years too.
The article doesn't conclude much about what this means except to predict less selfishness and more gadgetry. I won't comment so much on that.
I'll surmise that we'll hear less about millennials' supposed influence on housing choices (urban vs. suburban) with this next emerging, larger generation. I also suppose we'll be justified in moving more and more to digital tools. And immersion.
Immersive digital experiences are what this generation wants. Take it from their Dad.
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