My dad taught me his skill at finding the best local restaurants. When our family traveled, he had a knack for finding out-of-the-way places to eat even though we’d never been there before. He had measures that weren’t always obvious or stated, but they worked.
I once put my skills to the test in Europe. The best meal was at a second-floor restaurant in a small German village. No English menu. Ten tables. Stares from the “you aren’t from these parts” regulars--but darn good food.
I’ve applied those inherited skills to industrial development.
There are conventional measures. Population growth is the most obvious one. Media reports the ups and downs of a local economy when the Census estimates come out.
I like to watch GDP and employment numbers.
It’s not always the statistics
that tell the economic story. We all look
for evidence of prosperity without even knowing we are doing it.
First Thought: Counting cars as a way to measure economic impact
I look at parking lots in industrial parks to measure what’s going on. A full parking lot is a measure of a substantial workforce and a successful business.
If a manufacturer’s parking lot has cars late on a Friday, that’s a sign they’re busy.
If there are newer cars in the lot on a second shift, that’s an extra measure of economic impact of that manufacturer.
Another Thought: Sensing a community’s economic vitality in church
I can tell how well a community is doing when I go to church. The number of families in the church are my indirect hints of a strong economy.
Sadly, in some places I’ve traveled, it is glaring how few babies there are. If I’m among the youngest at nearly 60 years old, I worry about the economic future of a community.
My youngest daughter recently moved to a new city in Ohio. She gave me a chance to put my indirect measures to the test.
The neighborhood she picked to live in didn’t have the greatest reputation for safety when I was her age. However, I was calmed as a father when I went to church in my daughter’s new neighborhood.
I gladly sat in a pew among several large families. Lots of babies.
My confidence in the neighborhood’s
economic vitality was gleaned from those crying babies.
Third Thought: Small business
activity is reassuring
I contend I’m not alone. These indirect measures are what we all come to learn over time. We instinctively form impressions and use them to make economic judgments.
Small businesses are a sign of entrepreneurial activity and shape our impressions.
The Ohio Manufacturers’ Association reports that over 60% of manufacturers are small ones, employing fewer than 20 people.
This is where some big developers have missed the point.
Large, windowless buildings don’t necessarily inspire confidence about the economy when there aren’t visible signs of jobs or activity.
Give us an industrial park
full of cars and a church full of crying babies any day.
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This column is a regular column in The Columbus Dispatch.
